The Turtle That Sparked a Packaging Revolution

Bambrew in
May 23
2 min read

Illustrated dark blue sea turtle swimming with a yellow straw in a stylized ocean. Light blue coral and waves surround it, creating a serene scene.

A Moment That Changed Everything

Five years ago, a candid video of a sea turtle struggling to breathe as a plastic straw lodged in its nostril left our founder, Vaibhav Anant, shaken to his core. He later reflected,

“Watching that turtle gasp for air made me realise that our choices as consumers—and as a society—have life-or-death consequences for creatures who share this planet with us.”

That single moment transformed outrage into action and inspired the birth of Bambrew.

From Bamboo Straws to Deep-Tech Meta-Materials

Brown paper straws tied with twine and a green bamboo leaf are placed on a beige background, creating a natural, eco-friendly feel.

In 2019, Vaibhav leveraged his background in operations (AgGreen Tech), product development (Leverage Edu), and entrepreneurship (RestroShop) to found Bambrew—a company dedicated to 100% plastic-free, eco-friendly packaging. What began with bamboo straws quickly revealed the vast scale of single-use plastic in supply chains.

To truly solve the problem, we assembled a world-class team of over 40 people, R&D experts, design, and operations. Together, they design plant and recycled-waste based metamaterials that match—and often exceed—the performance of their plastic counterparts.

Leadership: Visionaries at the Helm

Two years ago, Bambrew attracted Kunal Prasad as COO. A serial entrepreneur with an engineering degree from BIT Mesra and an MBA from Great Lakes, Kunal co-founded Cropin—now a global agritech leader—before joining our mission. He drives revenue, strategic partnerships, and customer experience, ensuring every Bambrew innovation delivers ecological and business value.

Proven Impact: Data That Speaks Volumes

While our origin was a single turtle and a straw, the numbers underscore why Bambrew’s mission is more urgent than ever:

600,000+ metric tons of single-use plastics saved across industries.
Replacement of plastic mailer bags, pouches, and trays in FMCG, e-commerce, pharma, fashion, logistics, and more.
Over 50% of sea turtle species are threatened by plastic ingestion and entanglement—making our work not just meaningful, but indispensable.

“We didn’t just want to build a product. We wanted to build a promise: that nobody should suffer because of our packaging choices.”— Vaibhav Anant, Founder of Bambrew

That promise guides every decision we make: from material selection to manufacturing processes, and client partnerships to community outreach.

A person in shorts uses a net to clean ocean debris, including plastic and cups, near a turtle. The background is blue and watery.

Call to Action: Join Us This World Turtle Day

As you honour World Turtle Day on May 23, remember the power of one moment to ignite change. Choose packaging that protects wildlife as fiercely as it protects your products. Support policies that phase out single-use plastics. And share the story of the turtle that sparked a revolution—because every voice, every choice, and every action counts.